#Asia India’s Times Internet acquires majority stake in TaskBucks for US$15M

//

With a million new users each month, TaskBucks aims to cross 50 million downloads two years

taskbucks.000

 

India-based Times Internet Ltd has acquired a majority stake in mobile marketplace TaskBucks for US$15 million.

Founded in 2014, TaskBucks, operated by Digismart Digital Media, is a mobile-only marketplace that rewards users for completing micro-tasks on their smartphones.

Also Read: Going online? Beware of cannibalism, says aCommerce’s Hadi Kuncoro

The Gurgaon-based startup plans to use the money raised to build more ways for the company to leverage its user base, the company said in a statement.

TaskBucks currently offers brands the option for app discovery, user retention, referral tasks, offer signups and social content sharing, as promotions that they can offer consumers.

It plans to soon launch TaskBucks Pro, a premium version where users can perform real-world tasks for brands, to earn more.

Also Read: E-commerce one of four pillars in SingPost restructuring

“We’ll also be working closely with Times Internet to build our brand and drive growth of our mobile app,” said Kumar Apurva, CEO, TaskBucks.

He further said the company will soon add crowdsourced tasks, surveys, opinion polls and offline photo tasks to offer more options for consumers and advertisers.

Also Read: India’s online coupons startup CashKaro raises US$3.8M from Kalaari

The company claims to have clocked about five million downloads of the app, which is currently only available on the Android platform. According to TaskBucks, it adds around a million new users each month, with the aim of crossing 50 million downloads in the next two years.

Last month, Times Internet, part of the Times Group, invested in auto portal CarDekho.com. It also invested in US-based Coursera Inc, an edutech company, along with other investors.

The post India’s Times Internet acquires majority stake in TaskBucks for US$15M appeared first on e27.

from e27 http://ift.tt/1PLvVyt

This entry was posted in #Asia by Startup365. Bookmark the permalink.

About Startup365

Chaque jour nous vous présenterons une nouvelle Startup française ! Notre pays regorge de talents et d'entrepreneurs brillants ! Alors partons à la découverte des meilleures startup françaises ! Certaines d'entre elles sont dans une étape essentielle dans la vie d'une startup : la recherche de financement, notamment par le financement participatif (ou crowdfunding en anglais). Alors participez à cette grande aventure en leur faisant une petite donation ! Les startups françaises ont besoin de vous !