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The funds, raised from Mohandas Pai and Saha Fund, will be used for recruitment, automation, raw material sourcing, marketing and brand building

Kaaryah, an e-commerce portal for western non-casual wear for Indian women, has raised an undisclosed sum in pre-Series A round of funding from TV Mohandas Pai, a serial entrepreneur and former CFO of Indian software giant Infosys. The Saha Fund, a VC fund targeting women entrepreneurs, also co-invested.

The company plans to use the capital for recruitment, digitisation & automation, raw material sourcing, marketing and brand building.

“Women with busy lifestyles look for a good fit and the latest fashion, but not at the cost of comfort. We will deploy the funds to scale our operations and reach out to as many women as possible,” said Nidhi Agarwal, CEO and Founder of Kaaryah.

Launched in 2014 to cater to the largely undeserved women’s western wear category in India, Kaaryah is a technology-enabled, consumer data analytics-driven apparel brand. With the latest and largest catalogue of western wear for women in India, the portal offers western apparel, from everyday office wear to non-casual party wear.

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Today Kaaryah claims to serve 3,500 orders monthly. In addition to its own portal, Kaaryah sells across other marketplaces, including Myntra, Jabong, Flipkart, Paytm, Snapdeal and LimeRoad.

Earlier this year, the startup had secured an undisclosed amount of investment from Ratan Tata.

The market in India for women’s western formal wear currently stands at US$1.5 billion to US$2 billion and is poised to grow twice of that in the next three-four years, according to Kaaryah.

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