#Asia Indonesian state-owned businesses jump into e-commerce game


Pos Indonesia has already flirted with e-commerce with PlazaPos, but the service was unable to compete and closed

2016-03-14 (1)

Indonesian state-owned enterprise Rajawali Nusantara Indonesia (RNI) and national postal and logistics service Pos Indonesia announced plans to launch their own e-commerce platforms, respectively.

Pos Indonesia is to launch an e-commerce platform for small businesses in the next month while RNI is set to launch PasarProdukBUMN, an online marketplace for products by state-owned enterprises.

DailySocial reported that Pos Indonesia’s first foray into e-commerce began in 2012 when it launched PlazaPos, an online store for imported fashion and lifestyle goods.

However, the platform closed after it was unable to compete with existing e-commerce platforms, and in the past year, Pos Indonesia had been partnering with companies such as Zalora and MatahariMall for their logistics and online-to-offline (O2O) services.

“We will soon launch an online marketplace, but it is for SMEs. We will not be selling electronic goods or handphones,” said Gilarsi Wahyu Setijono, Managing Director of Pos Indonesia.

Setijono also stated that the pilot project will be tested in East Java province, and Pos Indonesia had secured 30 registered vendors in its system. Up to 6.8 million small business owners across East Java will be able to utilise 600 display corners spread across 4,500 post offices in the province.

After East Java, it is also looking to implement the project in West and Central Java.

Also Read: Officials say Indonesia’s e-commerce roadmap should be directive for foreign investment

Based on a report by Merdeka, RNI Managing Director Didik Prasetyo said the company is currently finalising the launch of e-commerce platform PasarProdukBUMN.

The sites is currently accessible but still unable to conduct any transactions. In the future it will sell products from sugar, Garuda Indonesia airline tickets and pre-paid home electricity top-up service.

The company originally intend to launch the platform on February 24, but decided to delay it to ‘strengthen its infrastructure.’

“So our income will [also] be coming from Internet sales,” he said.

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