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If content is king, how do you make the king work for you?

Whatever business one is in, content can be used in engaging ways to market your product. But should you use blogs, videos, podcasts or photos? And what should the content you produce be about?

You could share your journey of building a business in a blog, with stories of struggles providing intimate touch points for readers to connect with you and your brand.

Or you could gather a group of influencers, thought leaders and industry experts, making available soundbites (whether with video or plainly through audio) from them that people might be interested in ala Inconvenient Questions, a Singapore-based sociopolitical site that convenes regular panel discussions.

In this way, you can cultivate new audiences and strengthen existing ones for your business.

Here is an infographic with 20 sources of inspiration for content marketing:

The post Infographic: 20 ideas for a sharp content marketing campaign appeared first on e27.

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