They emerged in association with the Thanksgiving holiday in the US, but non-Americans want the same shopping deals too
Black Friday is an American tradition that marks the start of the Christmas shopping season, with stores launching special offers, but its reach is not limited to the US.
Held on the first Friday after Thanksgiving — a holiday in the US celebrated on the fourth Thursday of November — shoppers outside the US have also shown a demand for Black Friday deals, and retailers outside of the US have also jumped on the bandwagon in offering in-store promotions.
Cyber Monday is the online equivalent of Black Friday even if online deals are not limited exclusively to it anymore and can start from Black Friday. It is a term coined in 2005 by the National Retail Federation in the US to encourage people to shop online.
Last year, China’s largest third-party payment service, Alipay (by Chinese e-commerce conglomerate Alibaba Group), made available its ePass as a mode of payment on the e-commerce sites of US retailers such as Saks Fifth Avenue, Bloomingdale’s and Macy’s. This could be seen as a move by US retailers to reach out to the Chinese market, which prefers online payments in the Chinese renminbi.
Singapore-based e-commerce marketplace Zalora is also offering Black Friday and Cyber Monday promotions this year, with shoppers looking at discounts of up to 80 per cent.
With the ubiquity of Black Friday and Cyber Monday deals, UK-based adult toys online retailer Carvaka Sex Toys has a few lessons for other online retailers, captured in an infographic below:
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