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But first, let me take a #selfie: Habits of Hong Kong’s Instagram community confirm what you already know

Hong Kong’s typical Instagrammer is a highly-educated, affluent, employed woman whose interest involves shopping of some sort. Oh, and she is probably under 34 years old, as over 70 per cent of Instagrammers in Hong Kong are between 18 and 34.

This is according to a recent study of the Instagram community in Hong Kong conducted by Nielsen Audience Research.

Instagram, the photo sharing app owned by Facebook, boasts 400 million monthly active users globally and is one of the fastest-growing social media sites worldwide.

“Instagram is the creative canvas for a young and highly-engaged community in Hong Kong. People come to Instagram for visual inspiration and we are thrilled to offer solutions that create value for the community and drive impactful business results for local businesses of all sizes,” says Jayne Leung, Head of Greater China, Facebook.

Of the women polled, 66 per cent said they want to be perceived as someone who has taste and a sense of beauty. Of the men polled, 75 per cent said they are trend-conscious and 61 per cent actively keep up to date with the latest products.

There are now even more ways for brands to start penetrating the minds and feeds of the young and impressionable, as, in September 2015, Instagram started rolling out ads.

Also Read: 5 keys to cracking the Instagram code

Source: Nielsen Audience Research

Image Credit: ChameleonsEye / Shutterstock.com

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