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If you’re a beginner when it comes to advertising, then this infographic is for you

Image Credit: William Ivan / Unsplash

Knowing your CPM (cost per mile) is not enough, if you want to make a business out of building and launching mobile applications. Now that every business has an app, you’ll have to know what your eCPM (effective cost per mile) is to make these numbers work in your favour.

For those who are still confused, your app’s eCPM is calculated by dividing the total revenue earned by the number of impressions multiplied by 1,000. That will help you better compare ad networks that may boast a large number of impressions but not that much earnings.

Also Read: Why are Indian startups so obsessed with TV advertising?

This infographic published by Start App also addresses what you should do with users from higher-tier advertising countries, like the US and Europe.

Check it out for more information about app-vertising! 

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