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Influencer marketing is a marketing technique where brands and companies use the influence of celebrities or popular groups to endorse and market their products

Influencer marketing is a form of marketing which focuses on specific key individuals (or types of individual) rather than the target market as a whole. This influence typically stems from an individual’s expertise, popularity or reputation.This marketing technique is found to be more effective than any other modes of marketing. This is why brands and companies rope in celebrities and popular groups to endorse their products.

The following infographic discusses the future of influencer marketing.

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