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The popular dating app, which claims to have users in 196 countries, has announced its official launch in India

US-based popular dating and social discovery app Tinder has announced its first international expansion with a launch in India. The company has roped in Taru Kapoor to head operations in the country.

Based in Delhi, Kapoor will look to establish the Tinder brand in India, steering its user growth and increasing user engagement by focussing on local user needs.

An MBA from Harvard Business School, Kapoor was an active member of startups and VC community in the institution. She has extensive experience in business development, product and growth strategy and financial modelling and planning. Kapoor previously worked with The Boston Consulting Group and Sequoia Capital India.

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“Being part of a young brand like Tinder is both exciting and challenging. Tinder is already the market leader here without significant focussed efforts in the past and the future potential here is astounding,” said Kapoor.

Taru Kapoor

“We have exciting plans for Tinder in 2016 and having Taru on board is a step towards making India one of our core markets. Taru’s passion for Tinder and understanding of the Indian market makes us even more confident in our plans to expand in India,” said CEO Sean Rad

Launched in 2012, Tinder is a location-based social app for meeting new people. The company claims people in 196 countries around the world are using the app to connect with others.

In 2015, it introduced Tinder Plus to give users access to premium features, Rewind and Passport. Each day, 26 million matches are made on Tinder with more than 10 billion matches made to date, claims Tinder.

Image Credit: Antonio Guillem/Shutterstock

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