GoDaddy hosts 10 million websites, and dominates the Indian market, but today’s launch allows for localisation to each country
Known as much for its advertisements featuring scantily clad women as its status as one of the world’s most important domain hosting service, US-based GoDaddy Inc. announced today a major push into Asia.
The company has launched its services in Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.
The service will be accessible in each country’s local language, with Hong Kong, Malaysia, the Philippines and Singapore to have English options.
“Asia is home to one of the largest, most vibrant small business communities in the world, as Internet growth and smartphone adoption continue to accelerate across the region, it’s important that these businesses are able to create strong digital identities that will help them achieve their goals and compete online,” said GoDaddy CEO Blake Irving in an official statement.
GoDaddy specifically targets SMEs and pitches itself a value-generator for companies seeking to improve their profile. The company cited a statistic in which, after surveying 1,000 companies in Hong Kong and Singapore, 45 per cent of businesses saw a 25 per cent or more growth after building a website.
GoDaddy operates on the cloud and will also adapt its service to the local currency. Furthermore, it will provide the option for a .cn domain name for companies hoping to take advantage of cross-border trade into China.
It will be interesting to see if GoDaddy can find the same success in China as it did in India, with the National Internet Exchange of India reporting the company holds over one third of all .in domain names.
The company claims over 62 million domains under its registrar and hosts 10 million websites across the world.
After today’s launch into Asia, the total network for GoDaddy is 53 markets, 26 languages, and 44 currencies.
A major contributor to GoDaddy’s success in the US was the marketing campaign overseen by former CEO Bob Parsons.
The company built a household brand among the average, non-techie, person thanks to tasteless, hyper-sexual, advertisements which bore truth to the old saying ‘sex sells’ and eventually grew into a publicly listed company (IPOing on April 1, 2015).
New CEO Blake Irving has been steering the ship away from its raunchy past since he took over in January 2013.
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