#Asia Japan’s Adways invests in Singapore’s gaming company Daylight Studios


The Tokyo-based mobile markting firm has also partnered with Daylight’s subsidiary Quest Drop to develop new advertising products and services

video game

With an aim to capture the growing mobile gaming market in Asia, Japanese mobile marketing firm Adways Inc has invested an undisclosed amount in Singapore-based games developer Daylight Studios.

Also Read: Fabelio raises US$2M Series A led by Venturra Capital

The Tokyo-based firm has also partnered with Daylight Studios’ wholly-owned subsidiary Quest Drop – a mobile games publisher, operator and service provider — to develop new advertising products and services.

“Through its partnership with Quest Drop, Adways is able to enhance their support of Southeast Asian expansion for mobile game developers and publishers, combining Quest Drop’s market-leading game operations with Adways’ best mobile marketing services,” the company said in a statement.

Also Read: Singapore’s financial risk management startup Jewel Paymentech raises US$1M

Started in 2014, Quest Drop’s strategy in Southeast Asia is to acquire key partners throughout the region. It has established its first branch office in Bangkok (Thailand), and now aims to set up offices in Indonesia and Vietnam.

“By combining our online marketing services and Quest Drop’s end-to-end publishing services, we believe we can strongly support more mobile game developers to enter SEA markets,” said Nobu Noda, Head of Global Business at Adways.

The post Japan’s Adways invests in Singapore’s gaming company Daylight Studios appeared first on e27.

from e27 http://ift.tt/1nngn9w

This entry was posted in #Asia by Startup365. Bookmark the permalink.

About Startup365

Chaque jour nous vous présenterons une nouvelle Startup française ! Notre pays regorge de talents et d'entrepreneurs brillants ! Alors partons à la découverte des meilleures startup françaises ! Certaines d'entre elles sont dans une étape essentielle dans la vie d'une startup : la recherche de financement, notamment par le financement participatif (ou crowdfunding en anglais). Alors participez à cette grande aventure en leur faisant une petite donation ! Les startups françaises ont besoin de vous !