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The e-commerce startup has partnered with artisanal communities, textile designers, and independent artists in India to showcase and sell their products

Jaypore, an e-commerce platform for contemporary Indian apparel, jewellery and home accents, has raised US$5 million in its first round of funding from impact fund .

“The funds secured now will be used primarily for investment in scaling up the technology platform, hiring quality talent and brand building,” said Puneet Chawla, CEO of Jaypore.

Established in 2012, Jaypore is an online brand for age-old Indian crafts. Its team travels across India curating unique and exclusive collections that represent the country’s finest craft-based designs.

Jaypore has partnered with artisanal communities, textile designers, and independent artists to showcase their products.

“We are encouraged by the multi-fold increase in demand from our audience in the current year, and will continue to focus on expanding the product offering including our own Jaypore private label,” Chawla added.

The handmade apparel, jewellery and home decor market in India is highly unorganised and could roughly be pegged at US$7 billion, according to the company.

Founded in 2001 to build an ecosystem for early-stage equity financing, Aavishkaar is an impact fund with over US$200 million under management and a diverse portfolio of businesses spanning across agri-businesses, healthcare, financial inclusion, energy and education, among others.

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