Top local mobile gaming folks from South Korea and Japan have been brought on to stream videos of them playing titles like Clash of Clans
Four months after pivoting and launching its mobile game livestreaming app in the US, American tech startup Kamcord has today announced launching a localised version in South Korea and Japan.
Kamcord, which previously operated as a mobile screen recording SDK integrated into popular apps and a gameplay-sharing platform, decided to pivot when the new Android 5.0 OS allowed people to record their device screens without a third-party service.
Furthermore, the company saw an opportunity in highlighting the best mobile gamers, instead of merely having a massive number of videos on its platform.
The new app will be rolled out for South Korean users today, and Japanese users tomorrow. The respective localised apps will support local languages.
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“Just having a localised app is not enough,” Aditya Rathnam, Co-founder, Kamcord told e27. He added that the team — two members in South Korea and five members in Japan — have signed on a number of top mobile gamers, who all have a large fanbase on other platforms, like YouTube or Twitch.
These mobile gaming personalities include Dotty, Hong Bang Jang and Sleepground from South Korea, as well as Sasuke, Tofu Games, Gaimon and LogicTommy from Japan.
In the US, Kamcord has also signed on Galadon, a popular YouTuber who plays Clash of Clans. Currently, Galadon has 64,000 followers on Kamcord, 81,000 followers on Twitter and 22,000 followers on Twitch.
At the moment, most of these gaming personalities are not paid to stream their gameplay on Kamcord, but Rathnam said that a few of them do charge fees.
He added that there are plans to monetise, from having advertisements and sharing the revenue with the creators, to integrating virtual goods.
One of the features that users like best is the ability to ‘heart’ – or ‘like’, if you will – videos. Users are allowed to click the heart button as many times as they want, which acts as a gamification tool. Sometimes, fans would compete to be the one that clicks the heart button the most times, so as to receive a shoutout from the mobile gamer livestreaming their gameplay.
According to Rathnam, existing users spend about 20 minutes a day within the app, watching videos and interacting with other fans and gamers.
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