The custom menswear company from Singapore is being acquired by an international made-to-measure group
Singapore-based custom apparel e-commerce company Marcella today announced that it will be closing all physical stores in the country by January 1, 2016.
In an email, the company explained that it is “being acquired by an international made-to-measure group”, and that its brick-and-mortar locations do “not fit into their (new parent company) growth strategy”.
Prior to the announcement, the firm had been stopping operations in four other locations across the nation. It has one last outlet — located at Tampines One — that it will be closing by the end of the year.
“We had hoped for a smoother, more seamless transition but such may not be the case,” it added. However, its online storefront will continue to facilitate orders.
In June 2015, the five-year-old company announced that it had expanded into the US with its first flagship store there. It is unclear if Marcella is also shutting its stores in other countries.
Here is the original email:
Dear Valued Customer,
Thank you for your continued support over the years. We appreciate it.
You may have noticed that we have been closing down several store fronts over the past few months, and we definitely owe you guys an explanation.
We’re currently being acquired by an international made-to-measure group, and this necessitates the closure of physical points-of-sales as it does not fit into their growth strategy. We had hoped for a smoother, more seamless transition but such may not be the case. We had hoped for a smoother and more seamless transition but such may not be the case.
We expect to cease all store operations by 1 Jan 2016, which will result in the closure of our last outlet at Tampines One. In the mean time, we are having aggressive discounts (50% off) on ready-to-wear items at our Tampines 1 outlet over the December period.
Customers with outstanding cash vouchers are advised to come by and use your voucher before our store closes.
The management stresses that all outstanding orders, as well as orders taken up till shop closure will be fulfilled or fully refunded (if fulfilment is not possible due to supply chain constraints). You may also choose to pick out items from our off-the-rack selection as a form of refund instead.
Orders that may not be collected in shop will be couriered or have alternative collection points and more details will be furnished upon every sale. Customers that have made purchases will be contacted separately on picking up their orders.
We are doing our best to attend to each and every customer, and we appreciate your patience while awaiting the relevant details for collection. Alternatively, you can also drop us an email at firstname.lastname@example.org if you have any queries.
Our online store will continue to operate indefinitely. Again, we wish to assure all customers that your orders are safe, and will be prioritised above everything else. We will continue to do our best to ensure a smooth transition for all customers, and appreciate all the feedback and support we’ve received over the last 5 years.
Thank you.Our Sincerest Apologies,
– The Marcella Team
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