#Asia MatahariMall swipes right with new mobile app


The e-commerce site also reports that 30 per cent of transactions are done in smartphone browsers

MatahariMall (1)

Indonesian e-commerce site MatahariMall launched its mobile app for Android and iOS devices yesterday to reach out to the country’s massive number of smartphone users.

The mobile app will serve as a bridge between the Indonesian market and the company’s O2O feature , where customers can buy, retrieve and return their goods in various O2O spots. It aims to become the first e-commerce firm in Indonesia to implement the O2O, or online-to-offline concept.

The MatahariMall app’s user interface resembles popular dating app Tinder, and allows users to ‘swipe right’ to purchase goods and add them to a ‘Lovelist’, where they can keep a list of the goods they wish to buy.

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“In such a short period of time, MatahariMall has reached transaction numbers that other e-commerce companies needed two years to gain, and we are still going strong,” said Hadi Wenas, CEO of MatahariMall.

“Moreover, 30 per cent of our overall transactions are conducted through smartphone browsers. Accordingly, we are confident that our new mobile app further boosts the number or transactions done through mobile devices,” he added.

According to research by Google,  the number of smartphone users in Indonesia is growing rapidly from 14 per cent to 28 per cent within only a year, with 62 per cent of users claiming that smartphone is the only device they use to surf the Internet.

This leads the country to grace the top spot for Asia’s smartphone-based Internet users, and a third place in the world ranking.

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The mobile app launch was accompanied by the launch of Flashmob Sale Campaign which includes a 99 per cent discount, starting from December 3. It will also give IDR100,000 (US$7.2) worth of vouchers for the first 5,000 users.

The startup is backed by funding from Lippo Group, Indonesia’s leading multi-format retailer.

“Enjoy 2-for-1 tickets to Echelon Indonesia 2016 now. Do not miss out on Indonesia’s biggest international tech conference!”

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