#Asia Millenials and GenXers dominate online grocery shopping in SEA

//

Every wondered who is buying groceries online? This nifty infographic gives some insight

Bananas FINAL

Even with the highs and lows across the region, online grocery delivery services are an integral part of the tech startup scene in Southeast Asia.

Companies like Singapore’s RedMart are some of the more successful companies in the startup economy and we read about funding, grocery wars and delivery battles between startups like honestbee, HappyFresh and Sukamart.

But what about the other end of the transaction? What are the people buying? When are the purchases being made? Who are the people using these services?

Also Read: Markus Bihler says now is time for HappyFresh to harvest the Philippines

HappyFresh provided e27 an infographic with a bit of insight into the consumer-level of its operation. Is it indicative of the entire scene? No. But it does shine a light on a major player.

601c490d-6744-499b-8ecf-aaff707d2905

Infographic courtesy of HappyFresh. 

Photo Courtesy of Grastiography

The post Millenials and GenXers dominate online grocery shopping in SEA appeared first on e27.

from e27 http://ift.tt/1o921L3

Ce contenu a été publié dans #Asia par Startup365. Mettez-le en favori avec son permalien.

A propos Startup365

Chaque jour nous vous présenterons une nouvelle Startup française ! Notre pays regorge de talents et d'entrepreneurs brillants ! Alors partons à la découverte des meilleures startup françaises ! Certaines d'entre elles sont dans une étape essentielle dans la vie d'une startup : la recherche de financement, notamment par le financement participatif (ou crowdfunding en anglais). Alors participez à cette grande aventure en leur faisant une petite donation ! Les startups françaises ont besoin de vous !