#Asia MNC Group branches into fashion e-commerce with BrandOutlet


MNC Group is the latest of Indonesian business moguls to get into the digital sphere, after Lippo Group and Sinar Mas Group

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On Wednesday, February 3, Indonesian investment company MNC Group secured its place in the country’s e-commerce scene by launching a new upscale fashion site called BrandOutlet.

Not to be confused with the UK’s Brand Outlet, the site offers premium fashion and beauty labels for men, women, and children. Also, 60 per cent of the brands listed are local to Indonesia, curated by the company’s team for quality assurance.

“As a semi-marketplace, we’d like to give the best for our customers,” said Chief Commercial Officer Valencia Tanoesudibjo, who is the daughter of MNC Group CEO and Founder Hary Tanoesudibjo.

“We are targetting all men and women with a great interest in premium-grade fashion … We present our fashion and beauty products for the A+ and B segment in Indonesia,” she added.

Tanoesudibjo did not comment on the amount of money invested in the site, which has been running since December 2015. BrandOutlet is currently accessible via mobile and desktop, with an Android and iOS app coming in April.

The site also has a substantial fashion blog feature.

Also Read: Indonesian e-commerce site MatahariMall.com launched with mega promos

It seems to be a trend lately for Indonesian business moguls to branch out into e-commerce and other forms of tech businesses, be it in the form of investing in startups or setting up a whole new company in the field. For example, Sinar Mas Group owns venture capital firm Sinar Mas Digital Ventures and Lippo Group sponsored the founding of Venturra Capital and MatahariMall.

Startups who are being backed by strong funding from moguls may also have access to its vast network of businesses. In the case of BrandOutlet, the company will promote its platform and participating vendors through MNC Group’s wide array of digital, print, and broadcast media services.

“It is certainly beneficial for our vendors, who partnered with us in order to get stronger publications for their brands. We make sure that all marketing efforts will be able to use existing channels,” said Tanoesudibjo.

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