#Asia Mobile payment startup GoSwiff welcomes new CEO Mark Patrick

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He will be replacing Simone Ranucci Brandimarte, who has stepped down after two years in the role

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Singapore-based mobile payment startup GoSwiff today announced the appointment of Mark Patrick as its new CEO, replacing Simone Ranucci Brandimarte, who has stepped down after two years in the role.

According to an official statement, in his new role Patrick will focus on developing and launching “new and unique” payment solutions and services, leveraging the “latest advancements in mobile technologies”.

“Now that GoSwiff has successfully gained recognition and established a foothold in the mobile payments industry, it is the ideal time for a new leadership team with a strong operational focus and experience in building advanced payment solutions to step in and take the business to new levels,” said GoSwiff Chairman Maurice A. Amon.

Amon also expressed his gratitude to Ranucci Brandimarte for his contribution to the business.

Incorporated in 2010, GoSwiff claims to have operations in 25 markets around the world.

The company recently sealed a partnership deal with Ooredoo as its “global mobile payments and marketing solution provider”.

Also Read: Step aside China, India is the go-to market for mobile payments

Prior to this appointment, Patrick was the Managing Director Asia Pacific for Ingenico ePayments, online and mobile commerce division of Ingenico Group.

He had also founded e-payment solutions consulting company Janus Payment Solutions and held various senior management roles at MasterCard Worldwide and VeriFone Inc.

“The payments industry is experiencing the most technological upheaval in its history. With our history of innovation, GoSwiff is uniquely positioned to build payments infrastructure in underpenetrated markets … to drive incremental revenue for merchants and enhanced convenience for consumers,” said Patrick, expressing his excitement to join the new team.

Image Credit: GoSwiff

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