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In December, Bandbaajaa had raised funding from CerraCap Ventures at US$20 million valuation

Leading Indian broadcaster NDTV has launched its online wedding platform Bandbaajaa.com.

The development comes four months after the company raised an undisclosed amount in funding from US-based CerraCap Ventures for the new platform at US$20 million valuation.

Bandbaajaa assists the customers in creating a personalised checklist of all the tasks for a wedding. It also helps ideate, manage the budget as well as find the right vendors as per preferred location at a click of a button.

From assistance on venues, photography, DJ & entertainers, wedding décor, makeup artists, invitation cards, caterers etc. to shopping for the perfect wedding trousseau, the website will provide an end-to-end solution to the customers.

The site boasts of marquee designers like Neeta Lulla, Anju Modi, Kisneel, Prama, Kylee & Neha Mehta. It has also a listing of over 1,500 best vendors and lifestyle professionals, and has over 5,000 products.

Sachin Singhal, CEO, Bandbaajaa.com, said, “We have curated a selective list of elite vendors. Our focus is to help the customers with the perfect mix of right products, best vendors and amazing ideas in order to make their journey to the big day hassle free and memorable.”

“Weddings are a recession proof business, the current generation of young Indians will find everything they need to plan a perfect wedding with minimum fuss. The idea has been very well received by the market. It’s a hugely exciting space to be in,” said Smeeta Chakrabarti, Managing Director, Bandbaajaa.com:

NDTV is also running Gadget 360 and Carandbike.com.

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