#Asia New connections: LinkedIn now has over 100 million users in Asia


The weirdest data point you’ll read today: 1,000 people in Singapore are connected to professionals in Antarctica

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The world’s most popular professional networking social media platform, LinkedIn, announced today it has crossed the 100 million user milestone in the APAC region, representing 22 per cent of the total user base.

The company also said that the milestone signals a doubling of its user base from two years ago.

“At this scale, LinkedIn is in an even stronger position to help members connect to economic opportunity, whether it’s a new job, a promotion or other business opportunities,” said Olivier Legrand, Managing Director, LinkedIn Asia Pacific and Japan in an official statement.

Predictably, India and China have the highest user numbers with 37 million and 23 million respectively. The company included 8 million Australian profiles in the tabulation.

Southeast Asia has 18 million people using LinkedIn with Indonesia (6 million) and the Philippines (4 million) being the two most popular countries for the website. Malaysia has 3 million people on LinkedIn and both Singapore and Hong Kong have about a million users.

Also Read: The LinkedIn deal: First, Microsoft misses the bus, and then it gets run over by the same bus while trying to catch up

Globally, LinkedIn has 450 million people using the service with the United States being the most popular market (India is second).

The most common profile in the region was ‘salesperson’ as it reached the top spot in China, Australia, Singapore and Hong Kong. In India, ‘software developer’ was the most common profile-type. Other popular trades were business owner, marketing specialist, human resources professional and construction/maintenance personnel.

In a larger context, while the growth rate it encouraging, LinkedIn’s numbers are modest in comparison with Facebook. According to Internet World Stats, Facebook had a little less than 560 million users in Asia in June 2016.

That being said, the growth numbers especially should be encouraging for Microsoft, which paid US$26.2 billion for the social network, as it does point to a product getting more popular in Asia rather than a case of old prosperity tapering off.

In April, LinkedIn put investment eggs in the Asia basket when it went live with a S$80 million (US$59.6 million) data centre in Singapore in an effort to boost connection speed and improve customer experience across the region.

In a rather strange nugget of data, 1,000 people in Singapore are connected to professionals in Antarctica. Maybe they yearn after one another’s weather?

Also Read: LinkedIn launches US$59M data centre in Singapore; first outside of US

For some more insights on the numbers, check out the infographic provided below:


Photo courtesy of Pixabay.

Infographic courtesy of LinkedIn.

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