The startup allows businesses to create a commerce-ready store within a short time that provides discovery, ordering and payment
Goodbox, a conversational commerce mobile app in India, has secured $2.5 million in Series A round of funding from Nexus Venture Partners. It will use the money for merchant acquisition and building the team.
The startup was founded in 2012 by a group of entrepreneurs, including Abey Zachariah (ex-redBus core team), Anand Kelaginamani (IIM Bangalore), Charan Raj (ex-Accenture), Mahesh Herle (ex-National Instruments), Mayank Bidawatka (ex-redBus core team and Co-founder of The Media Ant), Mohit Maheshwari (IIM Bangalore) and Nithin Chandra (IIM Bangalore).
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Goodbox allows businesses to create a store on its mobile app that resembles the physical environment, where the merchant can chat with their customers, upload their product/services catalog for search and discovery, take orders, accept payments and get logistics support.
It claims to significantly improve the customer experience by integrating e-commerce capabilities with messaging and with time saving features for quick or repeat orders. Customers can buy from and pay their trusted businesses through one window and reduce app fatigue of having to download multiple apps for multiple things.
Goodbox is live in Bangalore with over 1,200 merchants, that include supermarkets, restaurants, laundry chains, rental providers, movers & packers, canteens and salons.
Nexus is a leading VC fund with offices in India and Silicon Valley. With over US$1 billion under management, it has invested in over 60 companies across technology, Internet, media, consumer, and business services sectors. Its portfolio companies include Cloud.com (acquired by Citrix), Gluster (acquired by Red Hat), Pubmatic, DimDim (acquired by Salesforce), Snapdeal.com, Netmagic (acquired by NTT Com), Druva and Shopclues.
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