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The fresh infusion of funds will fuel aahaa’s market expansion, help enhance its technology and infrastructure and attract talent

aahaa stores, an online store for office supplies in India, has raised US$1 million in pre-Series A round of funding from a group of investors, led by Gurgaon-based YourNest Angel Fund.

The fresh infusion of funds will fuel the B2B startup’s market expansion, help enhance its technology and infrastructure and attract talent.

Launched in 2013 by Asokan Sattanathan (Chairman), Rajaraman Sundaresan (CEO) and Shri Harish Kannan (COO), aahaa is an online platform for all indirect product purchases and a pre-eminent strategic supplier to IT companies, manufacturers and financial institutions.

Also Read: Indian business conglomerates back B2B e-commerce firm Industrybuying

aahaa has over 500 vendors and it sources 75 per cent of its deliveries locally. Currently, corporates buy stationery, housekeeping, pre-printed, repair and maintenance products, electronics, appliances, custom-made products, imported merchandise, assets and corporate gifts via aahaa.

The company claims it has over 50 customers across manufacturing, technology and banking verticals including Wipro, TCS, Ashok Leyland, Michelin, Titan, Karur Vysya Bank and Cholamandalam Finance.

The startup is addressing an opportunity of INR 14,400 crore (US$21 billion), the estimated spend by companies on indirect materials.

The company is headquartered in Chennai with offices and warehouses in Chennai, Bangalore, Pune and Gurgaon.

Image Credit: Shutterstock

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