#Asia [Podcast] A crazy idea for self-education from Approach’s Lisa Enckell


Lisa Enckell gives Bernard Leong her impressions on various countries across Asia — including the impact WeChat is making in Silicon Valley

Analyse Asia is a weekly podcast hosted by Bernard Leong and features guests from across Asia’s vibrant tech community. e27 will republish the series covering a range of companies, topics and news analysis. To follow Bernard, and Analyse Asia, check him out on Twitter and Facebook.

Here are the interesting show notes and links to the discussion (with time stamps included):

    • Career of Lisa Enckell (@enckelli, LinkedIn)
      • How she got started in the area of marketing and product strategy [1:02]
      • Her previous role as VP Marketing in Wrapp [2:50]
      • The culture differences between San Francisco and Sweden [4:20]
      • Career lessons learned from being a theatre producer, to a journalist, to the role of VP for marketing for Wrapp [5:42]
      • How one operates in an executive role while operating with founders of a startup as the company scales [7:07]
      • Advice for marketing for early stage startups? [8:46]
      • The important metrics in marketing for a startup [10:17]

Also Read: [Podcast] Is Indonesia becoming a one-trick pony?

  • What is the motivation behind Approach? [11:30]
  • The idea is to spend five years living for six months in each of the 10 countries which both your husband Andreas and you view to have the biggest economic impact in the next 20-30 years, how do you select the 10 countries? [12:35]
  • Of the 10 countries, China, India, Indonesia and Japan are in Asia, what are the interesting parts of these countries that have caught your interest? [13:54]
  • Observations about Asia
    • From your travels in Indonesia and China, what are your first impressions of the startup community? [15:10]
    • What are the interesting innovations you have observed from Asia? For example, mobile platforms beyond operating systems such as WeChat? [16:28]
    • What is her impression of Indonesia as they have stayed there for a couple of months? [17:36]
    • Does the startup ecosystem in Indonesia compare to those from US and Europe? [19:06]
    • What are the differences from the perspective of:
      • Cultural: Founder attitudes and team structures, Talent flow from Europe to Asia [21:01]
      • Infrastructure: What are the challenges you see in startups in these places such as transportation, payments, logistics and mobile broadband? [21:55]
    • You have selected Singapore as the base for Approach, what is the reason behind the choice? [24:30]
    • What are the things you want to achieve with Approach with reference to Asia?[25:56]
  • Women in leadership: What is your advice for both men and women on gender diversity and across all industry? [27:10]

 Photo Credit: Ryan McGuire

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