#Asia Quikr acquires real-estate analytics platform realtycompass


The development comes just a couple of days after Quikr’s merger with Bangalore-based real-estate portal CommonFloor.com

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Bangalore-headquartered online classifieds company Quikr has acquired realtycompass, a real-estate analytics platform that provides builder ratings and detailed project analysis to consumers.

The development comes a couple of days after Quikr’s reported merger with Bangalore-based real-estate portal CommonFloor.com

Post the deal, realtycompass will be a part of QuikrHomes, a newly-launched category which provides customer engagement and lead management tools to builders and brokers. Quikr will continue to invest and develop the realtycompass platform by adding project approvals, social sentiment analysis and user credit score among others.

QuikrHomes claims it currently connects customers from over 1,000 cities and towns across India and helps conclude over 200,000 transactions per month.

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Founded in 2013 by Nimesh Bhandari, Sankara Srinivasan and Alok Mishra, realtycompass  lets consumers search, compare and research new projects. It has a listing of 15,000 projects across eight cities with 100-plus data points for every project. Its personalised recommendations helps users find their home in a short time.

Quikr Founder and CEO Pranay Chulet said: “Real estate is a key category for us. We have been keenly developing some innovations that have the potential to reshape the market landscape and the acquisition of realtycompass will help us bring more such solutions to our users.”

“We see immense value in realtycompass’s offerings that brings two-fold benefits. It addresses the needs of the evolved home buyers and investors who seek better decision making tools and it also complements our offerings to consumers as we continue to build an all-inclusive real-estate marketplace with QuikrHomes,” said Manish Sinha, Head of QuikrHomes.

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This is Quikr’s second acquisition in the real-estate space. It recently bought Indian Realty Exchange (IRX), a mobile-first aggregator of real estate agents in a move to step up long-term engagement with the broker community.

It also recently made an investment in AN Virtual World Tech, the company that runs hyper-local search engine providing 360-degree street views under WoNoBo.com.

Founded in 2008 by Chulet and Jiby Thomas, Quikr is a large scale cross-category classifieds business with over 30 million consumers. The site enables users to sell, buy, rent or find products and services. The services are available in 1,000 cities in India and it operates in over 10 categories that include mobile phones, household goods, cars, real estate, jobs, services and education.

The post Quikr acquires real-estate analytics platform realtycompass appeared first on e27.

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