Rakuten is currently planning to allow users to use their Rakuten member ID to log into FRIL, and implement point campaigns utilising Rakuten Super Points
Japan’s Internet services company Rakuten, Inc. announced that it has acquired a 100 per cent stake in Fablic, Inc., provider of FRIL, a consumer-to-consumer (C2C) marketplace mobile app and has made the company a wholly-owned subsidiary. The acquisition price is undisclosed.
The C2C e-commerce market continues to shift toward mobile services that make buying and selling simpler. Japan is also seeing an increase in popularity in C2C marketplace platforms that make it possible to buy and sell speedily and at predetermined prices, as well as a transition away from auction services that involve a bidding process.
FRIL was launched in 2012, with cumulative downloads of the app now exceeding 5 million. In 2014, Rakuten also launched Rakuma, a C2C marketplace app for use mainly on smartphones, and this is also seeing a rapid expansion in gross merchandise sales (GMS).
The combined monthly GMS of the two companies’ services already exceed several billion yen, as at the end of July 2016.
Rakuten is currently planning to allow users to use their Rakuten member ID to log into FRIL, and implement point campaigns utilising Rakuten Super Points. These features are already integral to the Rakuma platform.
“By leveraging Rakuten’s expertise and user base and our unique resources as a key player in the development of Japan’s dynamic C2C market, we aim to improve the FRIL service offering for both new and existing users,” said Shota Horii, CEO of Fablic, in a press statement.
“We are already exploring ways to collaborate that will enable us to draw on the customer bases and respective strengths of both Fablic and the Rakuten ecosystem, enhancing usability and convenience for all users,” he added.
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