The announcement comes only two months after its first launch in Pakistan
Mobile classifieds startup Sparklist has announced that it is expanding into the Philippines. The Rocket Internet-backed company was first launched in Pakistan in November 2015. It claims that it has acquired almost 10,000 users since then.
Nalla Karunanithy, Founder of Sparklist, says that the Philippines’ fast-growing smartphone penetration was the reason behind the decision.
“Filipinos are connected and social, the country is known for many as the ‘social media capital of the world’. For 2016, the number of smartphone users in the Philippines is estimated to reach 29.9 million,” said Karunanithy.
The Philippines had a population of 92.3 million in 2010, the latest figure available from the Philippine Statistics Authority.
The C2C app, which bears striking similarities to Carousell, allows sellers to list their products by taking a photo using their smartphone and uploading it directly to a specific category. It also has an in-app chat feature, allowing buyers and sellers to communicate directly.
Currently, it is only available on the Android platform, but an iOS version is in the works.
We have reached out to Sparklist for further comments.
The classifieds space in the Philippines is dominated by OLX, although many Filipinos also trade online through Facebook pages.
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