#Asia SaaS customer support firm Freshdesk buys mobile engagement startup Konotor


The acquisition accelerates Freshdesk’s mission to deliver omni-channel customer service


Freshdesk, a global cloud-based customer support services company, has acquired Konotor, a mobile-first user engagement platform startup in Chennai (India).

The transaction details are not disclosed.

The acquisition accelerates Freshdesk’s mission to deliver omni-channel customer service, as per an official statement.

“Mobile-first companies face a unique set of challenges in customer support and user engagement, creating the need for a different solution. Konotor has demonstrated significant early success in addressing this need by enabling marquee apps to engage better with their users. The addition of Konotor to our product suite will help us create powerful customer experiences,” said Girish Mathrubootham, CEO of Freshdesk.

The development comes on the heels of Freshdesk’s acquisitions of video chat and co-browsing platform 1CLICK and social recommendation app Frilp.

Konotor was founded in 2012 by Srikrishnan Ganesan, Deepak Balasubramanyam and Vignesh Girishankar. The startup helps businesses engage with users through two-way messaging. Designed with the importance of mobile user experience in mind, it enables brands or businesses to talk directly to its users, share announcements or promotions, and provide support.

The company claims to be supporting more than 40 million users through its apps. Konotor’s customers include Zomato, BankBazaar.com, Faasos, and Times Internet.

Also Read: SaaS provider Freshdesk acquires Bangalore-based startup 1CLICK

The startup is backed by Target, Qualcomm Ventures, and Accel Partners.

“We have been working with the Freshdesk team for a while and share a similar vision and passion for improving customer experience,” said Ganesan. “Coming together with Freshdesk, we will be able to invest more in our technology, and leverage Freshdesk’s expertise in customer support.”

Started in 2010, Freshdesk is a provider of cloud-based customer support software. Its flagship product allows organisations to support customers through email, phone, websites, forums and social media.

Freshdesk claims that it has 50,000 customers around the world, including 3M, Honda, Hugo Boss, University of Pennsylvania, The Atlantic, and Petronas.

The company is headquartered in San Francisco (California) and has a development centre in Chennai.

In April this year, Freshdesk raised US$50 million in Series E round of funding from Tiger Global, Google Capital and Accel Partners.

The post SaaS customer support firm Freshdesk buys mobile engagement startup Konotor appeared first on e27.

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