The occasion was a reason to go to town for online shoppers as e-retailers saw close to 30,000 orders made
The e-commerce industry is thriving, having attracted nearly US$112 billion in investments globally in 2014 according to a Frost & Sullivan research paper. A PayPal study conducted by Nielsen in 2011 forecasted the Singapore online shopping market to reach S$4.4 billion (US$3.1 billion) this year.
The appetite for e-commerce is partly fed by retail holidays such as Cyber Monday, Singles Day, and more recent phenomenon 12.12, Zalora’s attempt to deliver Southeast Asia’s answer to the first two. Various e-commerce players brought these retail holidays to prominence, hoping to cash in on consumers’ appetites for a good deal or two.
With Star Wars: The Force Awakens premiering all over the world today, Shopback — a Singapore-based e-commerce startup that offers shoppers cashback rewards for their purchases — has released an infographic containing statistics from online shopping through the more than 500 e-retailers on its platform, comparing the performances and detailing the origins of these retail holidays.
“Judging me by my size, do you?” we imagine a certain green Jedi master saying.
Here is the stats warsy infographic:
The post Stats Wars: Singles Day trumps Cyber Monday, 12.12 for sales made appeared first on e27.
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