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It will use newly-raised funds to expand its coverage of events in Thailand, with an emphasis on attracting inbound customers to the country

Bangkok-based ticketing platform Event Pop has come out of stealth mode after successfully raising US$500,000 in a seed round of funding led by KK Fund, OPT SEA, and angel investor Hirokazu Mashita from M&S Partners.

It will use this new injection of funds to expand its market coverage in Thailand, with a focus on international content to attract inbound attendees within the region.

The company previously raised angel funding from billionaire businessman Itthipat Peeradechapan, who founded seaweed snack company Tao Kae Noi (TKN).

Founded in 2015, Event Pop offers a suite of services to organisations including events marketing, ticket selling, online and offline customer support to customers, on-site registration and admission services, and physical ticket fulfilment.

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It claims its data-analysis driven system will help event organisers reap higher returns from their marketing efforts.

To date, Event Pop has managed over 100,000 ticket orders for more than 300 events including the Waterzonic Music Festival 2015, S₂O Music Festival 2016 and other seminars.

“The event business has gotten stale and not kept up with the development of technology,” said Pattaraporn “Max” Bodhisuwan, CEO and co-founder of Event Pop, in a press release. “We’ve been quietly building our business helping event promoters make the most of new technology and now, with our seed funding closed, we want to talk about how we can disrupt the industry.”

Bodhisuwan also said that he plans to raise a new round in the future to expand regionally.

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