//

Breathing new life into the publishing industry with Philippine startup AUDRA

It all started with a BPO project to digitise a manual and produce a version that can be viewed in tablets. AUDRA’s core group then had an idea, “Why don’t we make it more interesting by adding animation and lively sounds or better yet, why don’t we create a system to help make these eBooks?” That was the moment when AUDRA was born.

Partnered with our social responsibility to bring back to education, AUDRA’s initial goals were to provide an eBook solution for schools in the Philippines to ride with the Google generation. However, academia in the Philippines was not ready to transition to the digital age quickly so we joined different exhibits to see where our product would fit best.

Also Read: Staying alive in the fashion world: lessons learnt by Getfash.com

The advertising & consumer market proved to be ready and is only waiting for solutions on their Digital Publishing needs and who better to trust than a 14 year-old I.T. company such as ours. We have strengthened eBook publishing and have provided this market with a cost-effective platform that is easy to use.

We are very fortunate when we joined our first exhibit and got our first defining client – Nestle Philippines. Nestle endorsed us to their advertising agency McCann WorldGroup to do their product detailer. From then on, McCann became our major client for digital brochures of different variations. Nestle’s brand manager even inspired us to go for an IPO.

Also Read: Tech plays matchmakers for fashion and manufacturing in the ASEAN region

Now we are gearing up and very excited to join Echelon Asia Summit 2016 so we can showcase AUDRA to the world and show that AUDRA can house materials for other industries such as eBooks for the education sector; medical journals for health industry; manuals for automotive; and any business that needs to showcase their products through the use of tablets.

With the advent of digital cameras and smartphones , it’s now easy to produce good quality pictures. Anyone can create and publish their own eBooks, magazines, graphic novels with the assistance of the right application suite. AUDRA is a rolled-into-one digital publishing platform that helps create and publish your materials and allows for reading “on-the-go” with Android and IOS apps. We coined this flexibility as “Mobile Publishing.” Oh and by the way, using AUDRA is FREE.

—

Come check out AUDRA this coming June 15-16 at Echelon Asia Summit 2016 along with 99 other hopefuls looking to make Asia’s best startup. Secure your tickets here with an extra 20% discount with promo code SUMMIT20 today!

The post The Road to Empowering Digital Publishers with AUDRA appeared first on e27.

from e27 http://ift.tt/1OujSaT