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Aurora Media Capital focusses on content creation but aims to grow content distribution platforms and content production technology too

Singapore-based media and entertainment management and investment group Aurora Media Holdings has announced the establishment of Aurora Media Capital, an approxmiately US$30 million fund that will be used to grow regional media content and technology.

Its financing solutions will come in the form of equity involvement, bridge loans as well as specialised financing and consulting solutions that are tailored to each company and project.

Aurora Media Capital will focus on high-grade media projects, and it has currently funded feature films including faith-based film “100 Yards” — a co-production Singapore, US and Philippines — and “MOGWAI”, a creature feature movie helmed by award-winning Spanish director Alejandro Suarez Lozano. It is also “shepherding” a blue-chip documentary on the G20.

“This fund allows us to create fundamental changes to how content creators​ here can get involved with global media companies and not just be shackled to current modes of content financing that’s slowly but surely becoming more conservative and more restrictive,” said Aurora Media Capital’ Group Managing Partner Justin Deimen, in an email interview with e27.

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“The notion is to bring local and regional content into the international circuit, and eventually bring international players into our market as well. It’s time to bridge the gap.”

While the fund’s focus will be on content creation, Deimen said that capital will also be allocated towards media tech infrastructure.

These would include content distribution platforms​ such as new delivery systems, online channels, streaming, analytics, data compression, and even through smart homes. New content production technologies such as AR and VR are also being considered.

“The key here is to work with traditional content producers who are looking for new ways to monetise their assets, as well as being in lockstep with innovators who can converge all these elements together,” said Deimen.

On the subject of whether the fund will seek to leverage on leading web-based content providers such as Netflix, Deimen had this to say:

“​In due time, co-financing and co-producing with them on larger projects and slates will be on the agenda as their own strategies become clearer — especially in the region. We’ve worked with them and distributed through before on smaller projects.”

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