For Times Internet, Willow is complementary with its recent acquisition of Cricbuzz, an online platform for live cricket scores
Times Internet, the digital unit of The Times of India Group, has announced that it has reached a definitive agreement to acquire Willow TV International, a cricket broadcaster in the US.
Willow is the first international acquisition by Times Internet, and the first US acquisition for The Times of India Group.
For Times Internet, Willow is complementary with its recent acquisition of Cricbuzz, an online platform for live cricket scores.
“Cricket is one of the most popular sports in the world, and has the potential to become a major sport in the US. We’re excited to expand and strengthen our offerings for South Asians living in the US, and to grow interest in cricket across the US, both with loyal fans and new consumers,” said Satyan Gajwani, Director, Times Internet.
Willow is one a leading sports networks in the US, featuring the world’s most popular cricket matches and events. Named after the English willow tree from which cricket bats are made, Willow also has an aligned direct-to-consumer digital service Willow TV.
The channel and its associated TV Everywhere service is distributed by the largest satellite, cable, IPTV and OTT platforms in a variety of subscription packages, including sports packs and South Asian targeted packages. The channel is available on seven of the top 10 pay television platforms in the US, with more new launches in the pipeline.
Cricket is one of the fastest-growing sports in the US, and the second most popular sport in the world behind soccer.
Times Internet is India’s leading diversified digital group, owning and operating media and technology assets across news, music, sports, and more, reaching over 140 million users each month.
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