#Asia Tokopedia, Traveloka spent the most on TV ads among Indonesian startups

//

E-commerce startups are still focussing marketing efforts in conventional media such as TV

photo.1415902051846.2ad925a71020.000

Indonesian TV advertisement research company Adstensity released a report of top ten e-commerce companies who are spending the biggest budget for TV commercials in 2015, with online marketplace Tokopedia and online ticket-booking platform Traveloka scoring top places.

Tokopedia reportedly spent IDR559 billion (US$40.2 million) for its TV commercials in the second quarter of 2015, while Traveloka spent IDR553 billion (US$39.8 million) for TV ads.

In the general top ten list of companies that were the biggest spenders in TV advertisement last year, the two startups placed in ninth and tenth position, with FMCG and cigarette companies scoring top positions.

Following Tokopedia and Traveloka in are OLX, Blibli, Bukalapak, Lazada, MatahariMall and Trivago.

Also Read: Indonesian bookworms can check out these sites for their reading fix

As reported by Indotelko, Indonesian e-commerce companies reportedly spent in total IDR 1,792 trillion (US$129 million) for their advertising last year.

“With competition getting tougher between these brands, in the next year we can expect e-commerce companies’ advertising budget to rise,” said A. Sapto Anggoro, CEO of Sigi Kaca Pariwara, umbrella company of Adstensity.

The list was made based on records of all existing TV commercials aired on 13 national television channels in Indonesia. The research company then calculated the value based on published rates and ad volume.

Tokopedia is often dubbed as Indonesia’s own unicorn after it received US$100 million in funding in 2014.

“Enjoy 2-for-1 tickets to Echelon Indonesia 2016 now. Do not miss out on Indonesia’s biggest international tech conference!”

Image Credit: Pawel Kadysz on Unsplash.com

The post Tokopedia, Traveloka spent the most on TV ads among Indonesian startups appeared first on e27.

from e27 http://ift.tt/1TGOKTw

Ce contenu a été publié dans #Asia par Startup365. Mettez-le en favori avec son permalien.

A propos Startup365

Chaque jour nous vous présenterons une nouvelle Startup française ! Notre pays regorge de talents et d'entrepreneurs brillants ! Alors partons à la découverte des meilleures startup françaises ! Certaines d'entre elles sont dans une étape essentielle dans la vie d'une startup : la recherche de financement, notamment par le financement participatif (ou crowdfunding en anglais). Alors participez à cette grande aventure en leur faisant une petite donation ! Les startups françaises ont besoin de vous !