Dekkho consumes less internet bandwidth, has offline viewing facility, and offers exclusive access to new content for free
Established in March 2016, Dekkho is the brainchild of Tanay Desai and Vinay Pillai. A free-to-use platform, Dekkho claims to stream high-quality content sourced from leading content providers from India and abroad. The platform consumes less internet bandwidth, has offline viewing facility, and offers exclusive access to new content.
Dekkho has over 12,000 hours of programming, sourced directly from top digital channels such as Sony Music, Being Indian, Zee Music, Blush, Miss Malini, Times Group, ScoopWhoop, AIB, East India Comedy and Culture Machine. Content from national and international artists such as Coldplay, Beyonce, Badshah, Papon, ArjunKanungo, Micheal Jackson, Sia and Chain Smokers is also available on the platform, as is regional content in six Indian languages.
“Smartphones have become the first screen for new-age Indian viewers, especially when it comes to fresh entertainment. We are looking to revolutionise the way entertainment is consumed and delivered in India and create India’s first social video network, where users are closely connected to their favourite content creators,” said Desai.
Dekkho claims it reaches out to 2 million social media users on a monthly basis prior to launch. It also has strategic partnerships with brands such as Paytm, Mobikwik, Lava, LeEco, and Micromax that allow Dekkho to extend its rich entertainment content to users in its partner ecosystems.
“Indian consumers are far from paying for online content. We aim to create a sustainable, three-way ecosystem for content producers, advertisers, and users through a free-to-use service. We feel premium consumption will be primarily driven by three key factors – content diversity, user experience, and availability before anywhere else. Moreover, users will no longer have to find a compromise between quality and affordability with the launch of Dekkho,” he added.
“Content producers will eventually have to rely on a third-party aggregator with stronger technology expertise. With a strong focus on young Indian viewers and their entertainment requirements, Dekkho will be the perfect platform for content developers to deliver their content to their target audiences. Through our team’s extensive global OTT experience, we understand the pulse of a young Indian viewing audience. This makes us confident that we will soon become the default destination for all online video-based Indian entertainment content across Android, iOS, and web platforms,” adds Vinay Pillai, Co-founder, Dekkho.
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