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One of the greatest challenges for startups is building credibility quickly.
I’ve fallen victim in the past to “slow startup syndrome” – not because my idea didn’t have potential but due to a lack of buy-in from a core customer base.
The reality is that more often than not, if your customers
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A startup’s workplace needs to be focused on lifestyle and make workers feel at home rather than just provide the basics, Spaces community developer Maarten Jamin says.
Jamin was behind the recently launched Spaces co-working hub in Sydney (http://ift.tt/1TFy6U6) and says a workplace sets the tone for a company’s success or
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With customers bombarded with so many brands and advertisements each day it’s your job to make your marketing messages more persuasive and relevant to break through the noise.
But where do you start? Here are six tips to help you make your marketing messages more persuasive.
1. Know what your customers are
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Remember Napster or Grokster? Both services allowed users to share computer files – usually digital music – that infringed the copyrights for those songs.
Now imagine that, instead of music, you could download a physical object. Sounds like something from a sci-fi movie – push a button and there’s the item!
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The Australian Competition and Consumer Commission will formally investigate the safety of hoverboard scooters after a non-compliant charger sparked a blaze that destroyed a Melbourne home on Tuesday.
The unbranded toy is the seventh hoverboard to be recalled (http://ift.tt/1I7yp8Q) and consumers are being urged to return any of the listed recalled
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The idea of a thinking machine is an amazing one. It would be like humans creating artificial life, only more impressive because we would be creating consciousness. Or would we?
It’s tempting to think that a machine that could think would think like us. But a bit of reflection shows that’s
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Netflix is now available nearly everywhere in the world after the on-demand internet streaming service launched simultaneously in 130 countries.
Co-founder and chief executive Reed Hastings announced the surprise expansion at CES 2016, and shares in the company quickly rose by 9%.
Netflix, which currently has nearly 70 million subscribers, is now
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A new Melbourne-based startup wants to help you save money without even thinking about it.
WealthNation CEO (http://ift.tt/1kKzU2f) Jason Kaye says digital piggy banks are revolutionising the way we save and his startup aims to get millions of Australian Gen-Y’s into the habit.
“Seventy one per cent of Australia’s 4.2 millennials don’t
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Last year was an incredibly weird year for me.
Most teenagers don’t go from being a first-year university student to CEO of an award-winning (http://ift.tt/1Pqm8yX) and funded (http://ift.tt/1O9OpVM) startup in only a matter of months – but I’m often overwhelmed by symptoms more akin to imposter syndrome than ‘success’.
These are
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A Melbourne startup has pledged a bold New Year’s resolution: to get 10,000 school students across Australia into coding and create the nation’s youngest community of software developers.
Code the Future (http://ift.tt/1Nbj5qB) co-founder and director Will Egan tells Startupsmart it all started when he saws his sister’s IT homework.
“I realised it
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