Millennials are a hard group to buy for. Encompassing anyone born between 1982 and 2000, millennials are thought to outnumber baby boomers and are more diverse than any other group, according to the US Census.
This group has over $1 trillion (£650 billion) in buying power and are far more likely to buy from a company which supports their cause, such as Apple, rather than one that doesn’t,according to Millennial Marketing.
Here are the cool things to get the millennial in your life, no matter what their taste is.
“Outliers” by Michael Gladwell
Michael Gladwell is the New Yorker writer whose books look at the micro-trends that explain macro-trends.
“Outliers,” which is published by Penguin Books, examines the stories of successful people to determine whether it was chance or skill that got them where they are today. Examples include Canadian ice hockey stars and Bill Gates.
The Bose SoundLink is ideal for anyone who doesn’t want the bulk of a big Hi-Fi but does want the sound quality.
The quality of the audio — especially at the low end of the register — is amazing.
The device can connect via Bluetooth and has good battery life, even when playing more sonically intensive (i.e. louder and bassier) tunes.
A Netflix subscription
Gone are the days when all of the best video content is on a TV. Netflix has been working hard to produce original programming, including hits like “House of Cards,” “Narcos,” and “Orange Is The New Black.”
Netflix offers multiple subscription options — mainly for adding extra screens — with HD streaming and support for pretty much every device there is.
Price: From £5.99/month
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