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Retail stores are testing new high-tech mirrors.

Ralph Lauren launched interactive mirrors in its New York City flagship store in November.

Now Lululemon has a similar feature in its flagship store — only this mirror offers different features for use. 

While Ralph Lauren’s smart mirrors are in its fitting rooms, Lululemon’s are on the floor and emphasize learning about the community.

Lululemon refers to it as its digital community board. 

While it was tricky to photograph, I went to Lululemon to check it out.

SEE ALSO: I tried the new fitting room at Ralph Lauren and it blew my mind

Lululemon has two digital community mirrors created by tech company Noble. One is located in its flagship store in Manhattan, the other is in Vancouver.

Lululemon’s digital community board is interactive with its concierge service that connects shoppers with places to see, eat, or sweat in the surrounding area. A sales associate can update the mirror with classes, restaurants, and events happening in the community.

These interactive mirrors have five options to choose from: “mirror”, “see community events”, “find places to sweat”, “plan your run”, or “view our favorites”.

See the rest of the story at Business Insider

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