There was a bounty of brilliant ads in 2015.
From viral campaigns to Super Bowl classics, we have picked out the 10 best ads of the year. If there was a theme to be woven between the top ads of 2015, it would seem that the advertising trend of the year was tugging on the heartstrings of viewers or promoting the idea of empowerment.
As with last year, some of the ads in our rankings will be familiar, but others you may not have seen.
Our ranking is entirely subjective: We looked at originality, entertainment value, and success stories. These were the brands and the campaigns that stood out. Congratulations to everyone whose work made the list.
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10. Women’s Aid — “Look At Me.” This digital billboard used facial recognition technology to recognize when people were looking at the ad. The more people paid attention, the more the bruises and cuts on her face appeared to heal.
9. Extra Gum — “The story of Sarah and Juan.” This touching love story set to a cover of Elvis Presley’s “Can’t Help Falling in Love” showed the romance between a young couple as they grew older. The romantic 2-minute spot reduced people to tears.
8. Chevy — Super Bowl. The automaker’s TV spot, which ran right ahead of the Big Game was evil genius. Chevy successfully made millions of people think their TV had died right before the Super Bowl was about to kick off in order to promote the chevy Colorado’s in-built 4G WiFi capabilities.
from Business Insider http://ift.tt/1O0m0R6