#UK The 10 things in advertising you need to know today (YHOO, VZN, TGT)


marissa mayer

Good morning. Here’s everything you need to know in the world of advertising today.

1. These are the 10 candidates most likely to replace Marissa Mayer if she leaves Yahoo. Analysts at SunTrust have drawn up a shortlist that includes former Yahoo interim CEO Ross Levinsohn and CBS Interactive CEO Jim Lanzone.

2. Here’s what the logos for Amazon, Levi’s, HBO Go, and more would say if they were being honest. Graphic designer Clif Dickens re-imagines logos on his Honest Slogans blog.

3. People’s racist Facebook comments are ending up on billboards near their homes. A new campaign in Brazil called “Virtual racism, real consequences” is using the location tag from Facebook posts to find out where teh offenders live — although the posters blur out their names and photos.

4. The former CEO of Vodafone Europe told us why he’s joining the board of an ad blocker. He also told us he believes mobile carriers should only make ad blocking an opt-in service for customers.

5. Activists vandalized 600 billboards in Paris to criticize sponsors of the UN summit on climate change taking place there. The “Brandalism” campaign says it is behind the billboards, adding that the aim was to “highlight the links between advertising, consumerism, fossil fuel dependency, and climate change.” 

6. Snapchat is now enabling publishers to “deep link” their Discover content, Digiday reports. It means publishers can share links on other social media, such as Twitter and Facebook, which will link directly to their Snapchat content.

7. AOL president Bob Lord is leaving the company, The Wall Street Journal reports. Lord told the WSJ that he plans to run a public company or a company heading towards an IPO.

8. Target said its Cyber Monday web traffic was “twice as high” as its busiest day ever. Adweek reports that Target deliberately outed its website, placing visitors in a queue, to ensure its systems didn’t crash.

9. Amy Schumer posed naked for the new Pirelli calendar, which celebrates “distinguished women.” The tire company’s calendar usually features scantily-clad models, but this year it chose to honor women “of outstanding professional, social, cultural, sporting, and artistic accomplishment.”

10. The Daily Express owner Richard Desmond reveals he made an attempt to buy Daily Mirror publisher Trinity Mirror. He told The Guardian that Trinity Mirror chief executive Simon Fox blocked the meeting.

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