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It’s been 30 years since the world was introduced to “Super Mario Bros.”

A spiritual successor to the 1983 arcade hit, “Super Mario Bros.” was the first game on the Nintendo Entertainment System (NES) to star Super Mario and his brother Luigi. More importantly, it cemented Mario’s role as the face and mascot of Nintendo.

And now, luxury Swiss watchmaker Romain Jerome is celebrating the most iconic character in video game history with this new Super Mario Bros. watch, which costs a whopping $18,950. Mama mia!

Romain Jerome makes rare, artistic, avant-garde luxury timepieces. Take this steampunk “DNA” watch, for example, which was made from the hull metal of the Titanic. Yes, the actual Titanic.

Or this “DNA” watch, which is made from real moon dust. There are only 1,969 of these timepieces to commemorate the year man first set foot on the moon.

That brings us to the Super Mario Watch, a collaboration between Romain Jerome and Nintendo.

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