#UK The Volvo S90 luxury sedan is ready to compete with Audi and Mercedes

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Volvo S90

Volvo is on a roll. The Swedish automaker just had its best month in the company’s 88-year history with nearly 50,000 cars sold worldwide in November. Business was particularly good in the US, where sales jumped more than 90% on the back of the successful introduction of the company’s XC90 luxury SUV. 

Today, Volvo unveiled its new flagship sedan — the S90. The company’s new large luxury sedan will be the second model — after the XC90 — to be built on Volvo’s flexible Scalable Product Architecture platform. It’s also the latest product to emerge from an $11-billion research and development investment made by Volvo’s parent company Geely Group.

“With $11 USD billion of investment over the past five years we have not only reimagined what Volvo Cars can be – we are now delivering on our promise of a resurgent and relevant Volvo Cars brand,” Volvo Cars president & CEO Håkan Samuelsson said in a statement.

“With the launch of the XC90 we made a clear statement of intent. We are now clearly and firmly in the game.”

Although Volvo hasn’t always fashioned itself as a luxury brand, the company has generally always offered a large executive sedan for its loyal legions of customers. The brand’s current luxury flagship — the S80— has been on the market for a decade and is ready for retirement. 

SEE ALSO: Volvo’s transformation into a luxury brand has been a long time coming

Volvo introduced the new S90 to the motoring press today at the company’s headquarters in Gothenburg, Sweden.

The S90 will replaced the current generation S80 sedan, which has been on sale since 2006.

The new S90 will share the Volvo line up with the …

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