//
Techno-fabric menswear upstart Ministry of Supply makes some pretty bold claims with its newly released “3D suit.”
“The problem with suits is that they aren’t as comfortable as sweats,” reads the copy on their website. “We’ve set out to change that.”
To do that, the first change the company has made to the traditional suit is to throw out the wool — instead, it uses a “soft foam-like” polyester which was “molded three-dimensionally around the human form.”
Ministry of Supply claims the fabric “hovers around the human form” with a four-way stretch.
Bonus: it doesn’t wrinkle (but it still doesn’t look quite like wool, either.)
The jacket retails for $448, and the pants are going for $248. The steep price isn’t deterring customers — both the pants and the jacket are already sold out in navy blue.
It’s reminiscent of the infamous “fancy sweats” Tom Brady wore in his GQ Man of the Year spread.
Let’s hope that Tom Brady’s ‘fancy sweats’ are the future of fashion https://t.co/1lCJY0qgpu http://pic.twitter.com/Mb7l25MTuo
— The Atlantic (@TheAtlantic) November 23, 2015
Plus, Ministry of Supply’s “suit” retails for about as much as a respectable, traditional wool version, without many of the benefits of a formal suit. A well-fitting suit makes you feel like you’re on top of the world. A sleeping garment can never offer you that.
Yes, Ministry of Supply created a suit that is comfortable. It’s just not a suit you can actually wear like a suit. Technology isn’t going to replace traditional suits any time soon.
SEE ALSO: The one suit that should be every guy’s first
DON’T FORGET: Follow Business Insider’s lifestyle page on Facebook!
Join the conversation about this story »
NOW WATCH: You’ve been tying your scarf all wrong — here’s how to keep your neck warm all winter
from Business Insider http://ift.tt/1RjGutA