Kicking off the holiday season, Microsoft on Tuesday released a new 60-second TV ad directed at its biggest longtime competitor: Apple.
But this video wasn’t about comparing products; this ad was meant to encourage solidarity and harmony between the companies, at least during the holidays.
In the video, Microsoft employees show up in front of the iconic 5th Avenue Apple Store with a full children’s choir to sing “Let There Be Peace On Earth.”
According to AdAge, Microsoft still needed to request permission to film outside the 5th Avenue Apple Store, but Apple reportedly did not know what the 60-second ad was going to be about.
By the end of the video, you can see Apple Store employees coming outside to watch the choir, and even embrace Microsoft’s retail employees in a showing of good faith.
Check out the full ad below.
from Business Insider http://ift.tt/1O3pimT