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Catering to search engines can be frustrating, especially if your usual tricks and strategies have stopped working. Fortunately, there are some strategies that many business owners don’t know about – meaning you can get the competitive edge.

Implementing these techniques could be just what’s needed to tip you over the edge and get your rankings back on track.

1. Optimize your menu items for SEO

Most business owners and marketers know that internal links are important for SEO. However, some forget that your menu items are actually just glorified links. Having a clear and simple navigational structure will help with usability as well as spreading link equity throughout your site. Read more…

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