Every piece of visual content your brand creates impacts customer trust, whether we’re talking about your logo, your entire website or a mobile ad. Without question, consistent and compelling branding can set the stage for even the smallest companies to compete against established ones. But what should an executive-level creative director actually be expected to do, day-to-day? What skills must they possess to be successful across a variety of platforms and channels, from business cards to mobile sites?
While a stellar executive should have an eye for design, there is so much more that goes into the role. Eleven entrepreneurs from Young Entrepreneur Council (YEC) explain what else they are looking for from their creative leads in the upcoming year. Read more…
from Startups http://ift.tt/1NImrz3