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 ADAY, a fresh entrant in the highly competitive world of direct-to-consumer fashion, has raised $2 million in new funding for its mission to simplify wardrobes with a line of durable, technical, and chic womenswear. The company is the latest in an ever-expanding movement of startups that offer direct-to-consumer products for the fashion-conscious consumer. Venture-backed lifestyle startups… Read More

from Startups – TechCrunch http://ift.tt/2mQp80Q