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Booksy, a Poland-based booking application for the beauty business, has raised $13.2 million in a series B effort to drive global growth. The company, founded in 2014 by Stefan Batory and Konrad Howard, is currently seeing 2.5 million bookings per month.

The company raised from Piton Capital, OpenOcean, Kulczyk Investments, and Zach Coelius.

Batory, an ultramarathoner, also co-founded iTaxi, Poland’s popular taxi hailing app. Booksy came about when he was trying to schedule physiotherapy appointments after long runs. He would come home sore and plan on calling his physiotherapist but it was always too late.

“I didn’t want to bother him after I was done with my workout late night, and it was virtually impossible to contact him during day time as his hands were busy massaging people and he did not answer my calls,” he said.

Booksy launched in the US in 2017 and “rapidly become the number one booking app in the world,” said Batory.

“We will use the funding to drive global growth, recruit high profile talent and develop proprietary technologies that will further support beauty businesses,” he said. “That includes the implementation of one-click booking, a feature that uses machine learning and AI technologies, to determine each user’s buying pattern and offer them the best dates with their favorite stylists, thus simplifying user experience for both merchants and their customers.”

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