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Have cheese, will travel.

Media startup Cheddar has signed a deal to bring its business-focused live content to national radio, adding to the growing distribution of its content beyond its Facebook Live origins.

Cheddar will work with iHeartRadio, SiriusXM, TuneIn, Amazon Alexa, and Otto Radio. The deals vary by company and include a live simulcast on iHeartRadio and TuneIn, as well as shorter updates for SiriusXM.

The company, founded by Jon Steinberg in January 2016, started broadcasting just as Facebook begin to embrace live content. Since then, Cheddar has signed distribution deals with a variety of partners including SlingTV. Read more…

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