Investing tailored to women is turning out to be big business. Ellevest, the platform for investing for women, just raised $34 million.
Investing for women sounds like it could be an insulting idea—don’t women understand investing the normal way?—but that’s not what Ellevest is doing. The platform tailors investments to the realities of women’s careers: they face a gender pay gap, they live longer, and their salaries peak earlier than men’s. That means they need to save for retirement differently.
Ellevest is hoping to beat out some of the roboadvising competition—and close the gender savings gap at the same time. Read more…
from Startups http://ift.tt/2yoROjs