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 Wearable fitness trackers are becoming increasingly popular, but a lot of them are quickly abandoned after the novelty of tracking exercise and sleep wears off. GOQii, however, believes it has landed on the winning formula for long-term success. The Menlo Park, California and Mumbai-based company just raised a $13.4 million Series A, which it will use to expand in the U.S. and China. Read More

from TechCrunch » Startups http://ift.tt/1Nve5B8